Connect ActiveCampaign to Google Analytics

Use 12 documented ActiveCampaign triggers to run 6 documented Google Analytics actions.

12 source triggers

6 target actions

Reverse direction supported

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Why Connect ActiveCampaign & Google Analytics?

Start with a ActiveCampaign event

Choose from 12 documented triggers, including New Automation Webhook, New Campaign Bounce (Instant), New Campaign Link Clicked (Instant).

Run a Google Analytics action

Send the event into one of 6 documented actions, such as Create GA4 Property, Create Key Event, List Account Options.

Map and review the workflow

Choose the fields and conditions for the workflow, then test the result before activation.

Available Triggers & Actions

ActiveCampaign

Triggers (12)

New Automation Webhook

Emit new event each time an automation sends out webhook data.

webhook

New Campaign Bounce (Instant)

Emit new event when a contact email address bounces from a sent campaign.

webhook

New Campaign Link Clicked (Instant)

Emit new event when a link from a campaign is clicked (will only run once for each unique link).

webhook

New Campaign Opened (Instant)

Emit new event when a contact opens a campaign (will trigger once per contact per campaign).

webhook

New Campaign Starts Sending (Instant)

Emit new event each time a campaign starts sending.

webhook

New Campaign Unsubscribe (Instant)

Emit new event when a contact unsubscribes as a result of a campaign email sent to them.

webhook

New Contact Added to List (Instant)

Emit new event each time a new contact is added to a list.

webhook

New Contact Added to Segment

Emit new event each time a new contact is added to a segment.

polling

New Contact Note (Instant)

Emit new event each time a new note is added to a contact.

webhook

New Contact Task

Emit new event each time a new contact task is created.

polling

New Deal Added or Updated (Instant)

Emit new event each time a deal is added or updated.

webhook

New Deal Note (Instant)

Emit new event each time a new note is added to a deal.

webhook

Actions (20)

Add Contact to Automation

Adds an existing contact to an existing automation. See the docs here.

Create Account

Create a new account. See the docs here.

Create Contact

Create a new contact. See the documentation.

Create Deal

Creates a new deal. See the docs here.

Create Note

Adds a note, arbitrary information to a contact, deal, or other Active Campaign objects. See the docs here.

Create or Update Contact

Creates a new contact or updates an existing contact. See the documentation.

Create Tracked Event

Tracks an event using event tracking. See the docs here.

Find Contact

Finds a contact. See the docs here.

Find Deal

Finds an existing deal by search field. See the docs here

Get All Lists

Retrieves all lists. See the docs here

Get Contact

Retrieves an existing contact. See the docs here.

Get contact by email

Retrieves contact data from the ActiveCampaign CRM by email address. See the docs here.

Get Contact Tags

Get Contact Tags.

Get Deal

Retrieves an existing deal. See the docs here

List All Contacts

Retrieve all existing contacts. See the docs here.

List Campaigns

List Campaigns. See the docs here.

List Event Type Options

Retrieves available options for the Event Type field.

Remove Contact Tag

Removes a tag from a contact. See the docs here

Tag Contact

Tags a contact. See the docs here.

Update Deal

Updates an existing deal. See the docs here.

Google Analytics

Triggers (1)

New Page Opened (GA4)

Emit new event when a page is viewed (uses GA4 Data API)

polling

Actions (6)

Create GA4 Property

Creates a new GA4 property. See the documentation

Create Key Event

Creates a new key event. See the documentation

List Account Options

Retrieves available options for the Account field.

List Property Options

Retrieves available options for the Property field.

Run Report

Return report metrics based on a start and end date. See the documentation

Run Report in GA4

Returns a customized report of your Google Analytics event data. Reports contain statistics derived from data collected by the Google Analytics tracking code. See the documentation

Integration Features

12 documented ActiveCampaign triggers

6 documented Google Analytics actions

Configurable field mapping

Conditional workflow steps

Execution monitoring

A supported Google Analytics to ActiveCampaign direction

Capability Examples

ActiveCampaign trigger → Google Analytics action

Catalog example

ActiveCampaign

New Automation Webhook

Google Analytics

Create GA4 Property

Google Analytics trigger → ActiveCampaign action

Reverse direction

Google Analytics

New Page Opened (GA4)

ActiveCampaign

Add Contact to Automation

How It Works

Connect Apps

Authenticate your ActiveCampaign and Google Analytics accounts

Choose a Trigger

Select a documented ActiveCampaign event

Choose an Action

Select the documented Google Analytics operation to run

Test and Review

Verify field mapping and provider responses before activation

Frequently Asked Questions

Integration Benefits

Trigger-driven Workflows

Start the supported direction from one of 12 documented ActiveCampaign triggers.

Automated Actions

Run one of 6 documented Google Analytics actions after the selected trigger fires.

Provider Authentication

Review the authentication requirements published by each provider before activating the workflow.

Guided Configuration

Select a documented trigger, choose a target action, and map the fields required by the workflow.

Field Mapping

Map the fields exposed by the selected trigger and action, then review the required provider inputs.

Execution Review

Test the workflow and review provider responses before relying on it in production.

Reverse Integration Available

Also connect Google Analytics to ActiveCampaign for bidirectional automation

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All ActiveCampaign Integrations

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All Google Analytics Integrations

Explore all available Google Analytics connections

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Popular Integrations

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More Google Analytics Integrations

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Connect ActiveCampaign to Google Analytics

Why Connect ActiveCampaign & Google Analytics?

Start with a ActiveCampaign event

Run a Google Analytics action

Map and review the workflow

Available Triggers & Actions

ActiveCampaign

Triggers (12)

Actions (20)

Google Analytics

Triggers (1)

Actions (6)

Integration Features

Capability Examples

ActiveCampaign trigger → Google Analytics action

Google Analytics trigger → ActiveCampaign action

How It Works

Connect Apps

Choose a Trigger

Choose an Action

Test and Review

Frequently Asked Questions

Is the ActiveCampaign to Google Analytics direction supported?

Which ActiveCampaign triggers are available?

Which Google Analytics actions are available?

Can I also connect Google Analytics to ActiveCampaign?

Integration Benefits

Trigger-driven Workflows

Automated Actions

Provider Authentication

Guided Configuration

Field Mapping

Execution Review

Reverse Integration Available

All ActiveCampaign Integrations

All Google Analytics Integrations

Popular Integrations

More Google Analytics Integrations

Ready to Connect ActiveCampaign & Google Analytics?