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Connect Google Calendar to Freshmarketer

Use 7 documented Google Calendar triggers to run 7 documented Freshmarketer actions.

7 source triggers
7 target actions
Reverse direction supported

Why Connect Google Calendar & Freshmarketer?

Start with a Google Calendar event

Choose from 7 documented triggers, including New Upcoming Event Alert, New Created or Updated Event (Instant), New Calendar Created.

Run a Freshmarketer action

Send the event into one of 7 documented actions, such as Add or Update Contact, Find Contact, List Lead Source ID Options.

Map and review the workflow

Choose the fields and conditions for the workflow, then test the result before activation.

Available Triggers & Actions

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Google Calendar

Triggers (7)

New Upcoming Event Alert

Emit new event based on a time interval before an upcoming event in the calendar.

polling
New Created or Updated Event (Instant)

Emit new event when a Google Calendar events is created or updated (does not emit cancelled events)

webhook
New Calendar Created

Emit new event when a calendar is created.

polling
New Event Matching a Search

Emit new event when a Google Calendar event is created that matches a search

polling
New Cancelled Event

Emit new event when a Google Calendar event is cancelled or deleted

polling
New Ended Event

Emit new event when a Google Calendar event ends

polling
New Upcoming Event Alert (Polling)

Emit new event based on a time interval before an upcoming event in the calendar. See the documentation

polling

Actions (17)

Add Attendees To Event

Add attendees to an existing event. See the documentation

Add Quick Event

Create a quick event to the Google Calendar. See the documentation

Create Event

Create an event in a Google Calendar. See the documentation

Delete an Event

Delete an event from a Google Calendar. See the documentation

Get Current User

Retrieve information about the authenticated Google Calendar account, including the primary calendar (summary, timezone, ACL flags), a list of accessible calendars, user-level settings (timezone, locale, week start), and the color palette that controls events and calendars. Ideal for confirming which calendar account is in use, customizing downstream scheduling, or equipping LLMs with the user’s context (timezones, available calendars) prior to creating or updating events. See the documentation.

Get Date Time

Get current date and time for use in Google Calendar actions. Useful for agents that need datetime awareness and timezone context before calling other Google Calendar tools.

List Calendars

Retrieve a list of calendars from Google Calendar. See the documentation

List Color ID Options

Retrieves available options for the Color ID field.

List Event Instances

Retrieve instances of a recurring event. See the documentation

List Events

Retrieve a list of event from the Google Calendar. See the documentation

Respond to Event Invitation

Accept, decline, or tentatively accept a Google Calendar event invitation on behalf of the authenticated user. Use this when you need to RSVP to an event. You can identify the event by its exact eventId or by eventName (searches upcoming events by title). If both are provided, eventId takes precedence. The calendarId defaults to primary (the user's main calendar). See the documentation

Retrieve Calendar Details

Retrieve calendar details of a Google Calendar. See the documentation

Retrieve Event Details

Retrieve event details from Google Calendar. See the documentation

Retrieve Free/Busy Calendar Details

Retrieve free/busy calendar details from Google Calendar. See the documentation

Update Event

Update an event from Google Calendar. See the documentation

Update Event Instance

Update a specific instance of a recurring event. Changes apply only to the selected instance. See the documentation

Update Following Event Instances

Update all instances of a recurring event following a specific instance. This creates a new recurring event starting from the selected instance. See the documentation

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Freshmarketer

Triggers (2)

New Contact Added to List

Emit new event when a contact is added to a specific list.

polling
New Contact Removed From List

Emit new event as soon as a contact is removed from a list.

polling

Actions (7)

Add or Update Contact

Create a new contact or updates an existing one.

Find Contact

Searches for a contact by email and returns contact details if found. See the documentation

List Lead Source ID Options

Retrieves available options for the Lead Source ID field.

List List ID Options

Retrieves available options for the List ID field.

List Owner ID Options

Retrieves available options for the Owner ID field.

List Territory ID Options

Retrieves available options for the Territory ID field.

Remove Contact From List

Removes a contact from a specific list by email or contact ID. See the documentation

Integration Features

7 documented Google Calendar triggers
7 documented Freshmarketer actions
Configurable field mapping
Conditional workflow steps
Execution monitoring
A supported Freshmarketer to Google Calendar direction

Capability Examples

Google Calendar trigger → Freshmarketer action

Catalog example
Google CalendarGoogle Calendar

New Upcoming Event Alert

FreshmarketerFreshmarketer

Add or Update Contact

Freshmarketer trigger → Google Calendar action

Reverse direction
FreshmarketerFreshmarketer

New Contact Added to List

Google CalendarGoogle Calendar

Add Attendees To Event

How It Works

1

Connect Apps

Authenticate your Google Calendar and Freshmarketer accounts

2

Choose a Trigger

Select a documented Google Calendar event

3

Choose an Action

Select the documented Freshmarketer operation to run

Test and Review

Verify field mapping and provider responses before activation

Frequently Asked Questions

Integration Benefits

Trigger-driven Workflows

Start the supported direction from one of 7 documented Google Calendar triggers.

Automated Actions

Run one of 7 documented Freshmarketer actions after the selected trigger fires.

Provider Authentication

Review the authentication requirements published by each provider before activating the workflow.

Guided Configuration

Select a documented trigger, choose a target action, and map the fields required by the workflow.

Field Mapping

Map the fields exposed by the selected trigger and action, then review the required provider inputs.

Execution Review

Test the workflow and review provider responses before relying on it in production.

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Reverse Integration Available

Also connect Freshmarketer to Google Calendar for bidirectional automation

View Integration
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All Google Calendar Integrations

Explore all available Google Calendar connections

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All Freshmarketer Integrations

Explore all available Freshmarketer connections

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