Connect Segment to Google Analytics

Use 1 documented Segment triggers to run 6 documented Google Analytics actions.

1 source triggers

6 target actions

Reverse direction supported

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Why Connect Segment & Google Analytics?

Start with a Segment event

Choose from 1 documented triggers, including Webhook Destination (Instant).

Run a Google Analytics action

Send the event into one of 6 documented actions, such as Create GA4 Property, Create Key Event, List Account Options.

Map and review the workflow

Choose the fields and conditions for the workflow, then test the result before activation.

Available Triggers & Actions

Segment

Triggers (1)

Webhook Destination (Instant)

Send events to a webhook. Requires a Team or Business account.

webhook

Actions (7)

Associate an identified user with a group

Group lets you associate an identified user with a group (note requires userId or anonymousId). See the docs here

Associate one identity with another

Alias is how you associate one identity with another. See the docs here

Identify a user, tie them to their actions and record traits about them

Identify lets you tie a user to their actions and record traits about them. It includes a unique User ID and any optional traits you know about them (note requires userId or anonymousId). See the docs here

List Workspace Options

Retrieves available options for the Workspace field.

Record page views on your website

The page method lets you record page views on your website, along with optional extra information about the page being viewed (note requires userId or anonymousId). See the docs here

Record whenever a user sees a screen

The screen method let you record whenever a user sees a screen of your mobile app (note requires userId or anonymousId). See the docs here

Track actions your users perform

Track lets you record the actions your users perform (note requires userId or anonymousId). See the docs here

Google Analytics

Triggers (1)

New Page Opened (GA4)

Emit new event when a page is viewed (uses GA4 Data API)

polling

Actions (6)

Create GA4 Property

Creates a new GA4 property. See the documentation

Create Key Event

Creates a new key event. See the documentation

List Account Options

Retrieves available options for the Account field.

List Property Options

Retrieves available options for the Property field.

Run Report

Return report metrics based on a start and end date. See the documentation

Run Report in GA4

Returns a customized report of your Google Analytics event data. Reports contain statistics derived from data collected by the Google Analytics tracking code. See the documentation