Connect Shopify to Google Ads

Use 8 documented Shopify triggers to run 24 documented Google Ads actions.

8 source triggers

24 target actions

Reverse direction supported

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Why Connect Shopify & Google Ads?

Start with a Shopify event

Choose from 8 documented triggers, including Collection Updated (Instant), New Abandoned Cart, New Article.

Run a Google Ads action

Send the event into one of 24 documented actions, such as Add Contact to Customer List by Email, Create Ad Group Report, Create Ad Report.

Map and review the workflow

Choose the fields and conditions for the workflow, then test the result before activation.

Available Triggers & Actions

Shopify

Triggers (8)

Collection Updated (Instant)

Emit new event whenever a collection is updated, including whenever products are added or removed from a collection.

webhook

New Abandoned Cart

Emit new event each time a user abandons their cart.

polling

New Article

Emit new event for each new article in a blog.

polling

New Customer Data Request

Emit new customer data requests for data via a GDPR request.

polling

New Event Emitted (Instant)

Emit new event for each new Shopify event.

webhook

New Page

Emit new event for each new page published.

polling

New product added to custom collection

Emit new event each time a product is added to a custom collection.

polling

New Product Created (Instant)

Emit new event for each product added to a store.

webhook

Actions (24)

Add Products to Custom Collection

Adds a product or products to a custom collection. See the documentation

Add Tags

Add tags. See the documentation

Bulk Import

Execute bulk mutations by uploading a JSONL file containing mutation variables. See the documentation

Create Article

Create a new blog article. See the documentation

Create Blog

Create a new blog. See the documentation

Create Custom Collection

Create a new custom collection. See the documentation

Create Metafield

Creates a metafield belonging to a resource. See the documentation

Create Metaobject

Creates a metaobject. See the documentation

Create Page

Create a new page. See the documentation

Create Product

Create a new product. See the documentation

Create Product Variant

Create a new product variant. See the documentation

Create Smart Collection

Creates a smart collection. You can fill in any number of rules by selecting more than one option in each prop.See the documentation

Delete Article

Delete an existing blog article. See the documentation

Delete Blog

Delete an existing blog. See the documentation

Delete Metafield

Deletes a metafield belonging to a resource. See the documentation

Delete Page

Delete an existing page. See the documentation

Get Articles

Retrieve a list of all articles from a blog. See the documentation

Get Assigned Fulfillment Orders

Retrieve a list of fulfillment orders assigned to a merchant location. See the documentation

Get Customer

Retrieve a single customer by ID. See the documentation

Get Customers

Retrieve a list of customers. See the documentation

Get Draft Order

Retrieve a single draft order by ID. See the documentation

Get Draft Orders

Retrieve a list of draft orders. See the documentation

Get Fulfillment

Retrieve a fulfillment, including tracking info, status, and delivery timestamps. See the documentation

Get Fulfillment Order

Retrieve a single fulfillment order by ID. See the documentation

Google Ads

Triggers (2)

New Campaign Created

Emit new event when a new campaign is created. See the documentation

polling

New Lead Form Entry

Emit new event for new leads on a Lead Form. See the documentation

polling

Actions (24)

Add Contact to Customer List by Email

Adds a contact to a specific customer list in Google Ads. Lists typically update in 6 to 12 hours after operation. See the documentation

Create Ad Group Report

Creates a report for the Ad Group resource. See the documentation

Create Ad Report

Creates a report for the Ad resource. See the documentation

Create Campaign Report

Creates a report for the Campaign resource. See the documentation

Create Customer List

Create a new customer list in Google Ads. See the documentation

Create Customer Report

Creates a report for the Customer resource. See the documentation

Create or Remove Campaign Criteria

Creates or removes criteria for a campaign (e.g., keyword targeting, brand lists). See the documentation

Create or Remove Campaign Shared Set

Attaches or detaches a shared set from a campaign. See the documentation

Create or Remove Shared Criteria

Creates or removes criteria from a shared set (e.g., negative keywords). See the documentation

Create or Update Ad Group

Creates or updates an ad group. See the documentation

Create or Update Bidding Strategy

Creates, updates, or removes a portfolio bidding strategy. See the documentation

Create or Update Campaign

Creates or updates a campaign. See the documentation

Create or Update Campaign Budget

Creates, updates, or removes a campaign budget. See the documentation

Create or Update Shared Sets

Creates or updates shared sets (reusable lists of negative keywords or placements). See the documentation

Create Report

Generates a report from your Google Ads data. See the documentation

Create Responsive Search Ad

Creates a Responsive Search Ad (RSA) in an ad group. RSA copy (headlines, descriptions) cannot be edited in-place after creation — to change ad copy, remove the existing ad and create a new one. URL fields (finalUrls, trackingUrlTemplate, etc.) can be updated in-place via the **Create or Update Ad Group Ad** action. See the documentation

Create, Update, or Remove Ad Group Ad

Creates, updates, or removes an ad group ad. See the documentation

Create, Update, or Remove Keywords

Creates, updates, or removes keyword criteria for an ad group. See the documentation

Generate Keyword Ideas

Generate keyword ideas using the Google Ads API. See the documentation

Get Keyword Quality Scores

Retrieves current and historical quality score data (Quality Score, Ad Relevance, Landing Page Experience, Expected CTR) for keywords in a customer account. Current scores reflect the latest evaluation; historical scores are averaged over the selected date range. See the documentation

List Account ID Options

Retrieves available options for the Account ID field.

List Ad Group Ads

List ads within ad groups for a customer account. See the documentation

List Ad Group Criteria

List criteria (keywords, placements, audiences, etc.) for ad groups in a customer account. See the documentation

List Ad Groups

List ad groups for a customer account. See the documentation