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Connect Stripe to Google Analytics

Use 11 documented Stripe triggers to run 6 documented Google Analytics actions.

11 source triggers
6 target actions
Reverse direction supported

Why Connect Stripe & Google Analytics?

Start with a Stripe event

Choose from 11 documented triggers, including New Custom Webhook Events, Canceled Subscription, New Abandoned Cart.

Run a Google Analytics action

Send the event into one of 6 documented actions, such as Create GA4 Property, Create Key Event, List Account Options.

Map and review the workflow

Choose the fields and conditions for the workflow, then test the result before activation.

Available Triggers & Actions

Stripe logo

Stripe

Triggers (11)

New Custom Webhook Events

Emit new event on each webhook event

webhook
Canceled Subscription

Emit new event for each new canceled subscription

polling
New Abandoned Cart

Emit new event when a customer abandons their cart.

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New Customer

Emit new event for each new customer

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New Dispute

Emit new event for each new dispute

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New Failed Invoice Payment

Emit new event for each new failed invoice payment

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New Failed Payment

Emit new event for each new failed payment

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New Invoice

Emit new event for each new invoice

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New Payment

Emit new event for each new payment

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New Subscription

Emit new event for each new subscription

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Subscription Updated

Emit new event on a new subscription is updated

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Actions (24)

Cancel A Payment Intent

Cancel a PaymentIntent. See the documentation.

Cancel Or Reverse A Payout

Cancel a pending payout or reverse a paid payout. See the documentation here and here

Cancel Subscription

Cancel a subscription. See the documentation

Capture a Payment Intent

Capture the funds of an existing uncaptured payment intent. See the documentation.

Confirm A Payment Intent

Confirm that your customer intends to pay with current or provided payment method. See the documentation.

Create a Customer

Create a customer. See the documentation.

Create a Payment Intent

Create a payment intent. See the documentation.

Create a Payout

Create a payout. See the documentation.

Create A Refund

Create a refund. See the documentation.

Create a Usage Record

With metered billing, you charge your customers based on their consumption of your service during the billing cycle, instead of explicitly setting quantities. Use this action to create a usage record for metered billing. See the docs for more information

Create Billing Meter

Creates a billing meter. See the documentation.

Create Invoice

Create an invoice. See the documentation.

Create Invoice Line Item

Add a line item to an invoice. See the documentation.

Create Price

Creates a new price for an existing product. The price can be recurring or one-time. See the documentation

Create Product

Creates a new product object in Stripe. See the documentation.

Create Subscription

Create a subscription. See the documentation.

Delete a Customer

Delete a customer. See the documentation.

Delete Invoice Line Item

Delete a line item from an invoice. See the documentation.

Delete Or Void Invoice

Delete a draft invoice, or void a non-draft or subscription invoice. See the documentation.

Finalize Draft Invoice

Finalize a draft invoice. See the documentation.

List Balance History

List all balance transactions. By default returns an array of transaction objects (auto-paginated up to Limit). Set Return Pagination Info to true to instead receive { data, has_more, next_starting_after } for a single Stripe page (max 100 per call) — pass next_starting_after as Starting After on the next call to iterate. See the documentation.

List Customers

Find or list customers. By default returns an array of customer objects (auto-paginated up to Limit). Set Return Pagination Info to true to instead receive { data, has_more, next_starting_after } for a single Stripe page (max 100 per call) — pass next_starting_after as Starting After on the next call to iterate. See the documentation.

List Invoices

Find or list invoices. By default returns an array of invoice objects (auto-paginated up to Limit). Set Return Pagination Info to true to instead receive { data, has_more, next_starting_after } for a single Stripe page (max 100 per call) — pass next_starting_after as Starting After on the next call to iterate. See the documentation.

List Payment Intents

Retrieves a list of payment intents that were previously created. By default returns an array of payment intent objects (auto-paginated up to Limit). Set Return Pagination Info to true to instead receive { data, has_more, next_starting_after } for a single Stripe page (max 100 per call) — pass next_starting_after as Starting After on the next call to iterate. See the documentation.

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Google Analytics

Triggers (1)

New Page Opened (GA4)

Emit new event when a page is viewed (uses GA4 Data API)

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Actions (6)

Create GA4 Property

Creates a new GA4 property. See the documentation

Create Key Event

Creates a new key event. See the documentation

List Account Options

Retrieves available options for the Account field.

List Property Options

Retrieves available options for the Property field.

Run Report

Return report metrics based on a start and end date. See the documentation

Run Report in GA4

Returns a customized report of your Google Analytics event data. Reports contain statistics derived from data collected by the Google Analytics tracking code. See the documentation

Integration Features

11 documented Stripe triggers
6 documented Google Analytics actions
Configurable field mapping
Conditional workflow steps
Execution monitoring
A supported Google Analytics to Stripe direction

Capability Examples

Stripe trigger → Google Analytics action

Catalog example
StripeStripe

New Custom Webhook Events

Google AnalyticsGoogle Analytics

Create GA4 Property

Google Analytics trigger → Stripe action

Reverse direction
Google AnalyticsGoogle Analytics

New Page Opened (GA4)

StripeStripe

Cancel A Payment Intent

How It Works

1

Connect Apps

Authenticate your Stripe and Google Analytics accounts

2

Choose a Trigger

Select a documented Stripe event

3

Choose an Action

Select the documented Google Analytics operation to run

Test and Review

Verify field mapping and provider responses before activation

Frequently Asked Questions

Integration Benefits

Trigger-driven Workflows

Start the supported direction from one of 11 documented Stripe triggers.

Automated Actions

Run one of 6 documented Google Analytics actions after the selected trigger fires.

Provider Authentication

Review the authentication requirements published by each provider before activating the workflow.

Guided Configuration

Select a documented trigger, choose a target action, and map the fields required by the workflow.

Field Mapping

Map the fields exposed by the selected trigger and action, then review the required provider inputs.

Execution Review

Test the workflow and review provider responses before relying on it in production.

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Reverse Integration Available

Also connect Google Analytics to Stripe for bidirectional automation

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All Stripe Integrations

Explore all available Stripe connections

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All Google Analytics Integrations

Explore all available Google Analytics connections

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