AppsPricingBlogTry it
WhatConverts logo
Segment logo

Connect WhatConverts to Segment

Use 2 documented WhatConverts triggers to run 7 documented Segment actions.

2 source triggers
7 target actions
Reverse direction supported

Why Connect WhatConverts & Segment?

Start with a WhatConverts event

Choose from 2 documented triggers, including New Lead Added, Updated Lead.

Run a Segment action

Send the event into one of 7 documented actions, such as Associate an identified user with a group, Associate one identity with another, Identify a user, tie them to their actions and record traits about them.

Map and review the workflow

Choose the fields and conditions for the workflow, then test the result before activation.

Available Triggers & Actions

WhatConverts logo

WhatConverts

Triggers (2)

New Lead Added

Emit new event when a new lead is added

polling
Updated Lead

Emit new event when a lead is updated

polling

Actions (2)

Find Lead

Find a lead in WhatConverts. See the documentation

List Account ID Options

Retrieves available options for the Account ID field.

Segment logo

Segment

Triggers (1)

Webhook Destination (Instant)

Send events to a webhook. Requires a Team or Business account.

webhook

Actions (7)

Associate an identified user with a group

Group lets you associate an identified user with a group (note requires userId or anonymousId). See the docs here

Associate one identity with another

Alias is how you associate one identity with another. See the docs here

Identify a user, tie them to their actions and record traits about them

Identify lets you tie a user to their actions and record traits about them. It includes a unique User ID and any optional traits you know about them (note requires userId or anonymousId). See the docs here

List Workspace Options

Retrieves available options for the Workspace field.

Record page views on your website

The page method lets you record page views on your website, along with optional extra information about the page being viewed (note requires userId or anonymousId). See the docs here

Record whenever a user sees a screen

The screen method let you record whenever a user sees a screen of your mobile app (note requires userId or anonymousId). See the docs here

Track actions your users perform

Track lets you record the actions your users perform (note requires userId or anonymousId). See the docs here

Integration Features

2 documented WhatConverts triggers
7 documented Segment actions
Configurable field mapping
Conditional workflow steps
Execution monitoring
A supported Segment to WhatConverts direction

Capability Examples

WhatConverts trigger → Segment action

Catalog example
WhatConvertsWhatConverts

New Lead Added

SegmentSegment

Associate an identified user with a group

Segment trigger → WhatConverts action

Reverse direction
SegmentSegment

Webhook Destination (Instant)

WhatConvertsWhatConverts

Find Lead

How It Works

1

Connect Apps

Authenticate your WhatConverts and Segment accounts

2

Choose a Trigger

Select a documented WhatConverts event

3

Choose an Action

Select the documented Segment operation to run

Test and Review

Verify field mapping and provider responses before activation

Frequently Asked Questions

Integration Benefits

Trigger-driven Workflows

Start the supported direction from one of 2 documented WhatConverts triggers.

Automated Actions

Run one of 7 documented Segment actions after the selected trigger fires.

Provider Authentication

Review the authentication requirements published by each provider before activating the workflow.

Guided Configuration

Select a documented trigger, choose a target action, and map the fields required by the workflow.

Field Mapping

Map the fields exposed by the selected trigger and action, then review the required provider inputs.

Execution Review

Test the workflow and review provider responses before relying on it in production.

Segment logoWhatConverts logo

Reverse Integration Available

Also connect Segment to WhatConverts for bidirectional automation

View Integration
WhatConverts logo

All WhatConverts Integrations

Explore all available WhatConverts connections

View All Integrations
Segment logo

All Segment Integrations

Explore all available Segment connections

View All Integrations

Ready to Connect WhatConverts & Segment?

Build this supported workflow in Mazaal AI and test it with your own provider accounts.

Get Started Free