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Connect WooCommerce to Google Ads

Use 4 documented WooCommerce triggers to run 24 documented Google Ads actions.

4 source triggers
24 target actions
Reverse direction supported

Why Connect WooCommerce & Google Ads?

Start with a WooCommerce event

Choose from 4 documented triggers, including New Coupon Event (Instant), New Customer Event (Instant), New Order Event (Instant).

Run a Google Ads action

Send the event into one of 24 documented actions, such as Add Contact to Customer List by Email, Create Ad Group Report, Create Ad Report.

Map and review the workflow

Choose the fields and conditions for the workflow, then test the result before activation.

Available Triggers & Actions

WooCommerce logo

WooCommerce

Triggers (4)

New Coupon Event (Instant)

Emit new event each time the specified coupon event(s) occur

webhook
New Customer Event (Instant)

Emit new event each time the specified customer event(s) occur

webhook
New Order Event (Instant)

Emit new event each time the specified order event(s) occur

webhook
New Product Event (Instant)

Emit new event each time the specified product event(s) occur

webhook

Actions (22)

Add Order Note

Create a new note for an order. See the docs

Create Customer

Creates a new customer. See the docs

Create Order

Creates a new order. See the docs

Create Product

Creates a new product. See the docs

Create Refund

Create a new refund for an order. See the docs

Delete Order

Delete an existing order. See the docs

Get Customer

Retrieve a specific customer. See the docs

Get Order

Retrieve a specific order. See the docs

Get Order Note

Retrieve a specific order note. See the docs

Get Product

Retrieve a specific product. See the docs

List Categories Options

Retrieves available options for the Categories field.

List Customer Options

Retrieves available options for the Customer field.

List Order ID Options

Retrieves available options for the Order ID field.

List Order Notes

Retrieve a list of notes for a specific order. See the docs

List Orders

Retrieve a list of orders. See the docs

List Payment Method Options

Retrieves available options for the Payment Method field.

List Product ID Options

Retrieves available options for the Product ID field.

List Products

Retrieve a list of products. See the docs

List Products Options

Retrieves available options for the Products field.

Search Customers

Finds a customer by searching. See the docs

Update Order Status

Update the status of a specific order. See the docs

Update Product

Updates a product. See the docs

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Google Ads

Triggers (2)

New Campaign Created

Emit new event when a new campaign is created. See the documentation

polling
New Lead Form Entry

Emit new event for new leads on a Lead Form. See the documentation

polling

Actions (24)

Add Contact to Customer List by Email

Adds a contact to a specific customer list in Google Ads. Lists typically update in 6 to 12 hours after operation. See the documentation

Create Ad Group Report

Creates a report for the Ad Group resource. See the documentation

Create Ad Report

Creates a report for the Ad resource. See the documentation

Create Campaign Report

Creates a report for the Campaign resource. See the documentation

Create Customer List

Create a new customer list in Google Ads. See the documentation

Create Customer Report

Creates a report for the Customer resource. See the documentation

Create or Remove Campaign Criteria

Creates or removes criteria for a campaign (e.g., keyword targeting, brand lists). See the documentation

Create or Remove Campaign Shared Set

Attaches or detaches a shared set from a campaign. See the documentation

Create or Remove Shared Criteria

Creates or removes criteria from a shared set (e.g., negative keywords). See the documentation

Create or Update Ad Group

Creates or updates an ad group. See the documentation

Create or Update Bidding Strategy

Creates, updates, or removes a portfolio bidding strategy. See the documentation

Create or Update Campaign

Creates or updates a campaign. See the documentation

Create or Update Campaign Budget

Creates, updates, or removes a campaign budget. See the documentation

Create or Update Shared Sets

Creates or updates shared sets (reusable lists of negative keywords or placements). See the documentation

Create Report

Generates a report from your Google Ads data. See the documentation

Create Responsive Search Ad

Creates a Responsive Search Ad (RSA) in an ad group. RSA copy (headlines, descriptions) cannot be edited in-place after creation — to change ad copy, remove the existing ad and create a new one. URL fields (finalUrls, trackingUrlTemplate, etc.) can be updated in-place via the **Create or Update Ad Group Ad** action. See the documentation

Create, Update, or Remove Ad Group Ad

Creates, updates, or removes an ad group ad. See the documentation

Create, Update, or Remove Keywords

Creates, updates, or removes keyword criteria for an ad group. See the documentation

Generate Keyword Ideas

Generate keyword ideas using the Google Ads API. See the documentation

Get Keyword Quality Scores

Retrieves current and historical quality score data (Quality Score, Ad Relevance, Landing Page Experience, Expected CTR) for keywords in a customer account. Current scores reflect the latest evaluation; historical scores are averaged over the selected date range. See the documentation

List Account ID Options

Retrieves available options for the Account ID field.

List Ad Group Ads

List ads within ad groups for a customer account. See the documentation

List Ad Group Criteria

List criteria (keywords, placements, audiences, etc.) for ad groups in a customer account. See the documentation

List Ad Groups

List ad groups for a customer account. See the documentation

Integration Features

4 documented WooCommerce triggers
24 documented Google Ads actions
Configurable field mapping
Conditional workflow steps
Execution monitoring
A supported Google Ads to WooCommerce direction

Capability Examples

WooCommerce trigger → Google Ads action

Catalog example
WooCommerceWooCommerce

New Coupon Event (Instant)

Google AdsGoogle Ads

Add Contact to Customer List by Email

Google Ads trigger → WooCommerce action

Reverse direction
Google AdsGoogle Ads

New Campaign Created

WooCommerceWooCommerce

Add Order Note

How It Works

1

Connect Apps

Authenticate your WooCommerce and Google Ads accounts

2

Choose a Trigger

Select a documented WooCommerce event

3

Choose an Action

Select the documented Google Ads operation to run

Test and Review

Verify field mapping and provider responses before activation

Frequently Asked Questions

Integration Benefits

Trigger-driven Workflows

Start the supported direction from one of 4 documented WooCommerce triggers.

Automated Actions

Run one of 24 documented Google Ads actions after the selected trigger fires.

Provider Authentication

Review the authentication requirements published by each provider before activating the workflow.

Guided Configuration

Select a documented trigger, choose a target action, and map the fields required by the workflow.

Field Mapping

Map the fields exposed by the selected trigger and action, then review the required provider inputs.

Execution Review

Test the workflow and review provider responses before relying on it in production.

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Reverse Integration Available

Also connect Google Ads to WooCommerce for bidirectional automation

View Integration
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All WooCommerce Integrations

Explore all available WooCommerce connections

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All Google Ads Integrations

Explore all available Google Ads connections

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