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Connect Pipedrive to Google Ads

Use 6 documented Pipedrive triggers to run 24 documented Google Ads actions.

6 source triggers
24 target actions
Reverse direction supported

Why Connect Pipedrive & Google Ads?

Start with a Pipedrive event

Choose from 6 documented triggers, including Deal Updated (Instant), Lead Updated (Instant), New Deal (Instant).

Run a Google Ads action

Send the event into one of 24 documented actions, such as Add Contact to Customer List by Email, Create Ad Group Report, Create Ad Report.

Map and review the workflow

Choose the fields and conditions for the workflow, then test the result before activation.

Available Triggers & Actions

Pipedrive logo

Pipedrive

Triggers (6)

Deal Updated (Instant)

Emit new event when a deal is updated.

webhook
Lead Updated (Instant)

Emit new event when a lead is updated.

webhook
New Deal (Instant)

Emit new event when a new deal is created.

webhook
New Event (Instant)

Emit new event when a new webhook event is received. See the documentation

webhook
New Person (Instant)

Emit new event when a new person is created.

webhook
Person Updated (Instant)

Emit new event when a person is updated.

webhook

Actions (24)

Add Activity

Adds a new activity. Includes more_activities_scheduled_in_context property in response's additional_data which indicates whether there are more undone activities scheduled with the same deal, person or organization (depending on the supplied data). See the Pipedrive API docs for Activities here. For info on adding an activity in Pipedrive

Add Deal

Adds a new deal. See the Pipedrive API docs for Deals here

Add Labels

Adds labels to a lead, person, deal, or organization in Pipedrive. See the documentation

Add Lead

Create a new lead in Pipedrive. See the documentation

Add Note

Adds a new note. For info on adding an note in Pipedrive

Add Organization

Adds a new organization. See the Pipedrive API docs for Organizations here

Add Person

Adds a new person. See the Pipedrive API docs for People here

Get All Leads

Get all leads from Pipedrive. See the documentation

Get Deal

Get a deal by its ID. See the documentation

Get Lead by ID

Get a lead by its ID. See the documentation

Get person details

Get details of a person by their ID. See the documentation

List Deals

List deals in your Pipedrive account. See the documentation

List Lead Label IDs Options

Retrieves available options for the Lead Label IDs field.

List Organization Label IDs Options

Retrieves available options for the Organization Label IDs field.

List Person Label IDs Options

Retrieves available options for the Person Label IDs field.

List User ID Options

Retrieves available options for the User ID field.

Merge Deals

Merge two deals in Pipedrive. See the documentation

Merge Persons

Merge two persons in Pipedrive. See the documentation

Remove Duplicate Notes

Remove duplicate notes from an object in Pipedrive. See the documentation for getting notes and deleting notes

Remove Labels

Removes one or more specific labels from a lead, person, deal, or organization in Pipedrive, leaving all other labels intact. See the documentation

Search Leads

Search for leads by name or email. See the documentation

Search Notes

Search for notes in Pipedrive. See the documentation

Search persons

Searches all Persons by name, email, phone, notes and/or custom fields. This endpoint is a wrapper of /v1/itemSearch with a narrower OAuth scope. Found Persons can be filtered by Organization ID. See the Pipedrive API docs here

Update Deal

Updates the properties of a deal. See the Pipedrive API docs for Deals here

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Google Ads

Triggers (2)

New Campaign Created

Emit new event when a new campaign is created. See the documentation

polling
New Lead Form Entry

Emit new event for new leads on a Lead Form. See the documentation

polling

Actions (24)

Add Contact to Customer List by Email

Adds a contact to a specific customer list in Google Ads. Lists typically update in 6 to 12 hours after operation. See the documentation

Create Ad Group Report

Creates a report for the Ad Group resource. See the documentation

Create Ad Report

Creates a report for the Ad resource. See the documentation

Create Campaign Report

Creates a report for the Campaign resource. See the documentation

Create Customer List

Create a new customer list in Google Ads. See the documentation

Create Customer Report

Creates a report for the Customer resource. See the documentation

Create or Remove Campaign Criteria

Creates or removes criteria for a campaign (e.g., keyword targeting, brand lists). See the documentation

Create or Remove Campaign Shared Set

Attaches or detaches a shared set from a campaign. See the documentation

Create or Remove Shared Criteria

Creates or removes criteria from a shared set (e.g., negative keywords). See the documentation

Create or Update Ad Group

Creates or updates an ad group. See the documentation

Create or Update Bidding Strategy

Creates, updates, or removes a portfolio bidding strategy. See the documentation

Create or Update Campaign

Creates or updates a campaign. See the documentation

Create or Update Campaign Budget

Creates, updates, or removes a campaign budget. See the documentation

Create or Update Shared Sets

Creates or updates shared sets (reusable lists of negative keywords or placements). See the documentation

Create Report

Generates a report from your Google Ads data. See the documentation

Create Responsive Search Ad

Creates a Responsive Search Ad (RSA) in an ad group. RSA copy (headlines, descriptions) cannot be edited in-place after creation — to change ad copy, remove the existing ad and create a new one. URL fields (finalUrls, trackingUrlTemplate, etc.) can be updated in-place via the **Create or Update Ad Group Ad** action. See the documentation

Create, Update, or Remove Ad Group Ad

Creates, updates, or removes an ad group ad. See the documentation

Create, Update, or Remove Keywords

Creates, updates, or removes keyword criteria for an ad group. See the documentation

Generate Keyword Ideas

Generate keyword ideas using the Google Ads API. See the documentation

Get Keyword Quality Scores

Retrieves current and historical quality score data (Quality Score, Ad Relevance, Landing Page Experience, Expected CTR) for keywords in a customer account. Current scores reflect the latest evaluation; historical scores are averaged over the selected date range. See the documentation

List Account ID Options

Retrieves available options for the Account ID field.

List Ad Group Ads

List ads within ad groups for a customer account. See the documentation

List Ad Group Criteria

List criteria (keywords, placements, audiences, etc.) for ad groups in a customer account. See the documentation

List Ad Groups

List ad groups for a customer account. See the documentation

Integration Features

6 documented Pipedrive triggers
24 documented Google Ads actions
Configurable field mapping
Conditional workflow steps
Execution monitoring
A supported Google Ads to Pipedrive direction

Capability Examples

Pipedrive trigger → Google Ads action

Catalog example
PipedrivePipedrive

Deal Updated (Instant)

Google AdsGoogle Ads

Add Contact to Customer List by Email

Google Ads trigger → Pipedrive action

Reverse direction
Google AdsGoogle Ads

New Campaign Created

PipedrivePipedrive

Add Activity

How It Works

1

Connect Apps

Authenticate your Pipedrive and Google Ads accounts

2

Choose a Trigger

Select a documented Pipedrive event

3

Choose an Action

Select the documented Google Ads operation to run

Test and Review

Verify field mapping and provider responses before activation

Frequently Asked Questions

Integration Benefits

Trigger-driven Workflows

Start the supported direction from one of 6 documented Pipedrive triggers.

Automated Actions

Run one of 24 documented Google Ads actions after the selected trigger fires.

Provider Authentication

Review the authentication requirements published by each provider before activating the workflow.

Guided Configuration

Select a documented trigger, choose a target action, and map the fields required by the workflow.

Field Mapping

Map the fields exposed by the selected trigger and action, then review the required provider inputs.

Execution Review

Test the workflow and review provider responses before relying on it in production.

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Reverse Integration Available

Also connect Google Ads to Pipedrive for bidirectional automation

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All Pipedrive Integrations

Explore all available Pipedrive connections

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All Google Ads Integrations

Explore all available Google Ads connections

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