Connect Google Ads to Salesforce

Use 2 documented Google Ads triggers to run 24 documented Salesforce actions.

2 source triggers

24 target actions

Reverse direction supported

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Why Connect Google Ads & Salesforce?

Start with a Google Ads event

Choose from 2 documented triggers, including New Campaign Created, New Lead Form Entry.

Run a Salesforce action

Send the event into one of 24 documented actions, such as Add Contact to Campaign, Add Lead to Campaign, Convert SOAP XML Object to JSON.

Map and review the workflow

Choose the fields and conditions for the workflow, then test the result before activation.

Available Triggers & Actions

Google Ads

Triggers (2)

New Campaign Created

Emit new event when a new campaign is created. See the documentation

polling

New Lead Form Entry

Emit new event for new leads on a Lead Form. See the documentation

polling

Actions (24)

Add Contact to Customer List by Email

Adds a contact to a specific customer list in Google Ads. Lists typically update in 6 to 12 hours after operation. See the documentation

Create Ad Group Report

Creates a report for the Ad Group resource. See the documentation

Create Ad Report

Creates a report for the Ad resource. See the documentation

Create Campaign Report

Creates a report for the Campaign resource. See the documentation

Create Customer List

Create a new customer list in Google Ads. See the documentation

Create Customer Report

Creates a report for the Customer resource. See the documentation

Create or Remove Campaign Criteria

Creates or removes criteria for a campaign (e.g., keyword targeting, brand lists). See the documentation

Create or Remove Campaign Shared Set

Attaches or detaches a shared set from a campaign. See the documentation

Create or Remove Shared Criteria

Creates or removes criteria from a shared set (e.g., negative keywords). See the documentation

Create or Update Ad Group

Creates or updates an ad group. See the documentation

Create or Update Bidding Strategy

Creates, updates, or removes a portfolio bidding strategy. See the documentation

Create or Update Campaign

Creates or updates a campaign. See the documentation

Create or Update Campaign Budget

Creates, updates, or removes a campaign budget. See the documentation

Create or Update Shared Sets

Creates or updates shared sets (reusable lists of negative keywords or placements). See the documentation

Create Report

Generates a report from your Google Ads data. See the documentation

Create Responsive Search Ad

Creates a Responsive Search Ad (RSA) in an ad group. RSA copy (headlines, descriptions) cannot be edited in-place after creation — to change ad copy, remove the existing ad and create a new one. URL fields (finalUrls, trackingUrlTemplate, etc.) can be updated in-place via the **Create or Update Ad Group Ad** action. See the documentation

Create, Update, or Remove Ad Group Ad

Creates, updates, or removes an ad group ad. See the documentation

Create, Update, or Remove Keywords

Creates, updates, or removes keyword criteria for an ad group. See the documentation

Generate Keyword Ideas

Generate keyword ideas using the Google Ads API. See the documentation

Get Keyword Quality Scores

Retrieves current and historical quality score data (Quality Score, Ad Relevance, Landing Page Experience, Expected CTR) for keywords in a customer account. Current scores reflect the latest evaluation; historical scores are averaged over the selected date range. See the documentation

List Account ID Options

Retrieves available options for the Account ID field.

List Ad Group Ads

List ads within ad groups for a customer account. See the documentation

List Ad Group Criteria

List criteria (keywords, placements, audiences, etc.) for ad groups in a customer account. See the documentation

List Ad Groups

List ad groups for a customer account. See the documentation

Salesforce

Triggers (10)

Case Updated (Instant, of Selectable Type)

Emit new event when a case is updated. See the documentation

webhook

Email Template Updated (Instant, of Selectable Type)

Emit new event when an email template is updated. See the documentation

webhook

Knowledge Article Updated (Instant, of Selectable Type)

Emit new event when a knowledge article is updated. See the documentation

webhook

New Case (Instant, of Selectable Type)

Emit new event when a case is created. See the documentation

webhook

New Deleted Record (Instant, of Selectable Type)

Emit new event when a record of the selected object type is deleted. See the documentation

webhook

New Email Template (Instant, of Selectable Type)

Emit new event when an email template is created. See the documentation

webhook

New Knowledge Article (Instant, of Selectable Type)

Emit new event when a knowledge article is created. See the documentation

webhook

New Outbound Message (Instant)

Emit new event when a new outbound message is received in Salesforce.

webhook

New Record (Instant, of Selectable Type)

Emit new event when a record of the selected object type is created. See the documentation

webhook

New Updated Record (Instant, of Selectable Type)

Emit new event when a record of the selected type is updated. See the documentation

webhook

Actions (24)

Add Contact to Campaign

Adds an existing contact to an existing campaign. See the documentation

Add Lead to Campaign

Adds an existing lead to an existing campaign. See the documentation

Convert SOAP XML Object to JSON

Converts a SOAP XML Object received from Salesforce to JSON

Create Account

Creates a Salesforce account. See the documentation

Create Accounts (Batch)

Create multiple Accounts in Salesforce using Bulk API 2.0. See the documentation

Create Attachment

Creates an Attachment on a parent object. See the documentation

Create Campaign

Creates a marketing campaign. See the documentation

Create Case

Creates a Case, which represents a customer issue or problem. See the documentation

Create Case Comment

Creates a Case Comment on a selected Case. See the documentation

Create Contact

Creates a contact. See the documentation

Create Content Note

Creates a content note. See the documentation and Set Up Notes.

Create Event

Creates an event. See the documentation

Create Lead

Creates a lead. See the documentation

Create Note

Creates a note. See the documentation

Create Opportunities (Batch)

Create multiple Opportunities in Salesforce using Bulk API 2.0. See the documentation

Create Opportunity

Creates an opportunity. See the documentation

Create Record

Create a record of a given object. See the documentation

Create Record

Create a new Salesforce record of any object type. Use **Describe Object** first if you're unsure what fields are available or required. For picklist fields, use the API value from **Describe Object**, not the display label. **Common required fields:** - Account: Name - Contact: LastName - Lead: LastName, Company - Opportunity: Name, StageName, CloseDate - Case: Subject - Task: Subject - Event: Subject, StartDateTime, EndDateTime To add a Contact/Lead to a Campaign, create a CampaignMember: {"CampaignId": "701xxx", "ContactId": "003xxx"} or {"CampaignId": "701xxx", "LeadId": "00Qxxx"}.

Create Task

Creates a task. See the documentation

Create User

Creates a Salesforce user. See the documentation

Delete Note Or Content Note

Delete a note or content note from a Salesforce record. See the documentation

Delete Opportunity

Deletes an opportunity. See the documentation

Delete Record

Permanently deletes a Salesforce record (moves to Recycle Bin for 15 days). Use **SOQL Query** to find the record ID if you only have the record name.

Delete Record

Deletes an existing record in an object. See the documentation