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Connect Segment to Google Ads

Name: Segment to Google Ads Integration
Availability: InStock

Automate workflows and sync data between Segment and Google Ads with AI-powered automation

5-minute setup

Enterprise secure

No coding required

Why Connect Segment & Google Ads?

Intelligent Automation Workflows

Leverage 1 available triggers from Segment to execute 24 targeted actions in Google Ads automatically.

Eliminate Manual Data Entry

Replace time-consuming manual processes with intelligent automation that keeps Segment and Google Ads perfectly synchronized.

Real-time Business Intelligence

Create a unified data flow between Segment and Google Ads for instant insights and improved decision-making across your tech stack.

Available Triggers & Actions

Segment

Triggers (1)

Webhook Destination (Instant)

Send events to a webhook. Requires a Team or Business account.

webhook

Actions (7)

Associate an identified user with a group

Group lets you associate an identified user with a group (note requires userId or anonymousId). See the docs here

Associate one identity with another

Alias is how you associate one identity with another. See the docs here

Identify a user, tie them to their actions and record traits about them

Identify lets you tie a user to their actions and record traits about them. It includes a unique User ID and any optional traits you know about them (note requires userId or anonymousId). See the docs here

List Workspace Options

Retrieves available options for the Workspace field.

Record page views on your website

The page method lets you record page views on your website, along with optional extra information about the page being viewed (note requires userId or anonymousId). See the docs here

Record whenever a user sees a screen

The screen method let you record whenever a user sees a screen of your mobile app (note requires userId or anonymousId). See the docs here

Track actions your users perform

Track lets you record the actions your users perform (note requires userId or anonymousId). See the docs here

Google Ads

Triggers (2)

New Campaign Created

Emit new event when a new campaign is created. See the documentation

polling

New Lead Form Entry

Emit new event for new leads on a Lead Form. See the documentation

polling

Actions (24)

Add Contact to Customer List by Email

Adds a contact to a specific customer list in Google Ads. Lists typically update in 6 to 12 hours after operation. See the documentation

Create Ad Group Report

Creates a report for the Ad Group resource. See the documentation

Create Ad Report

Creates a report for the Ad resource. See the documentation

Create Campaign Report

Creates a report for the Campaign resource. See the documentation

Create Customer List

Create a new customer list in Google Ads. See the documentation

Create Customer Report

Creates a report for the Customer resource. See the documentation

Create or Remove Campaign Criteria

Creates or removes criteria for a campaign (e.g., keyword targeting, brand lists). See the documentation

Create or Remove Campaign Shared Set

Attaches or detaches a shared set from a campaign. See the documentation

Create or Remove Shared Criteria

Creates or removes criteria from a shared set (e.g., negative keywords). See the documentation

Create or Update Ad Group

Creates or updates an ad group. See the documentation

Create or Update Bidding Strategy

Creates, updates, or removes a portfolio bidding strategy. See the documentation

Create or Update Campaign

Creates or updates a campaign. See the documentation

Create or Update Campaign Budget

Creates, updates, or removes a campaign budget. See the documentation

Create or Update Shared Sets

Creates or updates shared sets (reusable lists of negative keywords or placements). See the documentation

Create Report

Generates a report from your Google Ads data. See the documentation

Create Responsive Search Ad

Creates a Responsive Search Ad (RSA) in an ad group. RSA copy (headlines, descriptions) cannot be edited in-place after creation — to change ad copy, remove the existing ad and create a new one. URL fields (finalUrls, trackingUrlTemplate, etc.) can be updated in-place via the **Create or Update Ad Group Ad** action. See the documentation

Create, Update, or Remove Ad Group Ad

Creates, updates, or removes an ad group ad. See the documentation

Create, Update, or Remove Keywords

Creates, updates, or removes keyword criteria for an ad group. See the documentation

Generate Keyword Ideas

Generate keyword ideas using the Google Ads API. See the documentation

Get Keyword Quality Scores

Retrieves current and historical quality score data (Quality Score, Ad Relevance, Landing Page Experience, Expected CTR) for keywords in a customer account. Current scores reflect the latest evaluation; historical scores are averaged over the selected date range. See the documentation

List Account ID Options

Retrieves available options for the Account ID field.

List Ad Group Ads

List ads within ad groups for a customer account. See the documentation

List Ad Group Criteria

List criteria (keywords, placements, audiences, etc.) for ad groups in a customer account. See the documentation

List Ad Groups

List ad groups for a customer account. See the documentation