Connect WooCommerce to Mailchimp

Use 4 documented WooCommerce triggers to run 24 documented Mailchimp actions.

4 source triggers

24 target actions

Reverse direction supported

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Why Connect WooCommerce & Mailchimp?

Start with a WooCommerce event

Choose from 4 documented triggers, including New Coupon Event (Instant), New Customer Event (Instant), New Order Event (Instant).

Run a Mailchimp action

Send the event into one of 24 documented actions, such as Add Member To Segment, Add Note to Subscriber, Add Or Remove Members Tags.

Map and review the workflow

Choose the fields and conditions for the workflow, then test the result before activation.

Available Triggers & Actions

WooCommerce

Triggers (4)

New Coupon Event (Instant)

Emit new event each time the specified coupon event(s) occur

webhook

New Customer Event (Instant)

Emit new event each time the specified customer event(s) occur

webhook

New Order Event (Instant)

Emit new event each time the specified order event(s) occur

webhook

New Product Event (Instant)

Emit new event each time the specified product event(s) occur

webhook

Actions (22)

Add Order Note

Create a new note for an order. See the docs

Create Customer

Creates a new customer. See the docs

Create Order

Creates a new order. See the docs

Create Product

Creates a new product. See the docs

Create Refund

Create a new refund for an order. See the docs

Delete Order

Delete an existing order. See the docs

Get Customer

Retrieve a specific customer. See the docs

Get Order

Retrieve a specific order. See the docs

Get Order Note

Retrieve a specific order note. See the docs

Get Product

Retrieve a specific product. See the docs

List Categories Options

Retrieves available options for the Categories field.

List Customer Options

Retrieves available options for the Customer field.

List Order ID Options

Retrieves available options for the Order ID field.

List Order Notes

Retrieve a list of notes for a specific order. See the docs

List Orders

Retrieve a list of orders. See the docs

List Payment Method Options

Retrieves available options for the Payment Method field.

List Product ID Options

Retrieves available options for the Product ID field.

List Products

Retrieve a list of products. See the docs

List Products Options

Retrieves available options for the Products field.

Search Customers

Finds a customer by searching. See the docs

Update Order Status

Update the status of a specific order. See the docs

Update Product

Updates a product. See the docs

Mailchimp

Triggers (12)

Link Clicked

Emit new event when a recipient clicks a pre-specified link in an specific campaign.

polling

New Audience

Emit new event when an audience is added to the connected Mailchimp account.

polling

New Campaign

Emit new event when a new campaign is created or sent

polling

New Customer

Emit new event when a new customer is added to a selected store.

polling

New File

Emit new event when a new file is added to the File Manager of the connected Mailchimp account.

polling

New List Event (Instant)

Emit new event when the following occurs on an audience list: a campaign is sent or cancelled, a subscriber is added, unsubscribed, has a profile update, or has the associated email address changed, or cleaned.

webhook

New Open

Emit new event when a recipient opens an email in a specific campaign.

polling

New or Updated List Segment

Emit new event when segment is either created or updated.

polling

New or Updated Subscriber (Instant)

Emit new event when a subscriber is added or updated (on profile, or email address change) in an audience list.

webhook

New Order

Emit new event when an order is added to your store, or Mailchimp account.

polling

New Segment Tag Subscriber

Emit new event when a subscriber is added to a segment or tags within an audience list.

polling

New Subscriber (Instant)

Emit new event when a subscriber is added to an audience list.

webhook

Actions (24)

Add Member To Segment

Adds a new member to a static segment. See docs here

Add Note to Subscriber

Adds a new note to an existing subscriber. See docs here

Add Or Remove Members Tags

Add or remove member tags. See docs here

Add or Update Subscriber

Adds a new subscriber to an audience or updates existing subscriber. See docs here

Add Subscriber To Tag

Adds an email address to a tag within an audience. See docs here

Create Campaign

Creates a new campaign draft. See docs here

Create List

Creates a new list. See docs here

Delete Campaign

Delete a specific campaign. See docs here

Delete List

Deletes an existing list. See docs here

Delete List Member

Permanently deletes a member. See docs here

Edit A Campaign Template Content

Edits a defined content area of a custom HTML template. See docs here

Get A Campaign Report

Gets a campaign report. See docs here

Get A Campaign Report

Gets a campaign report. See docs here

Get Campaign

Gets metadata of a specific campaign. See docs here

Get List

Searches for lists. See docs here

Get List Activities

Retrieves up to the previous 180 days of daily detailed aggregated activity stats for a list. See docs here

Get List Member Activities

Get the last 50 events of a member's activity on a specific list. See docs here

Get List Member Tags

Retrieves a list of all member tags. See docs here

List Audience List Id Options

Retrieves available options for the Audience List Id field.

List Campaign ID Options

Retrieves available options for the Campaign ID field.

List Segment Members

Retrieves a list of all segment members. See docs here

List Store Id Options

Retrieves available options for the Store Id field.

Remove Member From A Segment

Removes a member from the specified static segment. See docs here

Search Campaigns

Searches for the campaigns. See docs here

Integration Features

4 documented WooCommerce triggers

24 documented Mailchimp actions

Configurable field mapping

Conditional workflow steps

Execution monitoring

A supported Mailchimp to WooCommerce direction

Capability Examples

WooCommerce trigger → Mailchimp action

Catalog example

WooCommerce

New Coupon Event (Instant)

Mailchimp

Add Member To Segment

Mailchimp trigger → WooCommerce action

Reverse direction

Mailchimp

Link Clicked

WooCommerce

Add Order Note

How It Works

Connect Apps

Authenticate your WooCommerce and Mailchimp accounts

Choose a Trigger

Select a documented WooCommerce event

Choose an Action

Select the documented Mailchimp operation to run

Test and Review

Verify field mapping and provider responses before activation

Frequently Asked Questions

Integration Benefits

Trigger-driven Workflows

Start the supported direction from one of 4 documented WooCommerce triggers.

Automated Actions

Run one of 24 documented Mailchimp actions after the selected trigger fires.

Provider Authentication

Review the authentication requirements published by each provider before activating the workflow.

Guided Configuration

Select a documented trigger, choose a target action, and map the fields required by the workflow.

Field Mapping

Map the fields exposed by the selected trigger and action, then review the required provider inputs.

Execution Review

Test the workflow and review provider responses before relying on it in production.

Reverse Integration Available

Also connect Mailchimp to WooCommerce for bidirectional automation

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Explore all available Mailchimp connections

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Connect WooCommerce to Mailchimp

Why Connect WooCommerce & Mailchimp?

Start with a WooCommerce event

Run a Mailchimp action

Map and review the workflow

Available Triggers & Actions

WooCommerce

Triggers (4)

Actions (22)

Mailchimp

Triggers (12)

Actions (24)

Integration Features

Capability Examples

WooCommerce trigger → Mailchimp action

Mailchimp trigger → WooCommerce action

How It Works

Connect Apps

Choose a Trigger

Choose an Action

Test and Review

Frequently Asked Questions

Is the WooCommerce to Mailchimp direction supported?

Which WooCommerce triggers are available?

Which Mailchimp actions are available?

Can I also connect Mailchimp to WooCommerce?

Integration Benefits

Trigger-driven Workflows

Automated Actions

Provider Authentication

Guided Configuration

Field Mapping

Execution Review

Reverse Integration Available

All WooCommerce Integrations

All Mailchimp Integrations

Popular Integrations

More Mailchimp Integrations

Ready to Connect WooCommerce & Mailchimp?