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Connect Selling Partner API (SP-API) to Salesforce

Use 2 documented Selling Partner API (SP-API) triggers to run 24 documented Salesforce actions.

2 source triggers
24 target actions
Reverse direction supported

Why Connect Selling Partner API (SP-API) & Salesforce?

Start with a Selling Partner API (SP-API) event

Choose from 2 documented triggers, including New Inbound Shipment to FBA Created, New Order Created.

Run a Salesforce action

Send the event into one of 24 documented actions, such as Add Contact to Campaign, Add Lead to Campaign, Convert SOAP XML Object to JSON.

Map and review the workflow

Choose the fields and conditions for the workflow, then test the result before activation.

Available Triggers & Actions

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Selling Partner API (SP-API)

Triggers (2)

New Inbound Shipment to FBA Created

Emit new event when a new inbound shipment to FBA is created. See the documentation

polling
New Order Created

Emit new event when a new order is created in Amazon Seller Central. See the documentation

polling

Actions (8)

Check FBA Inventory Levels

Retrieves inventory summaries from Amazon fulfillment centers to monitor stock availability. See the documentation

Fetch Orders by Date Range

Retrieves a list of orders based on a specified date range, buyer email, or order ID. See the documentation

Generate Sales & Inventory Reports

Requests reports on sales, inventory, and fulfillment performance. See the documentation

Get Order Details

Fetches detailed information about a specific order using its order ID. See the documentation

List Inbound Shipments

Fetches inbound shipment details to track stock movement and replenishment. See the documentation

List Marketplace ID Options

Retrieves available options for the Marketplace ID field.

Optimize Product Pricing

Retrieves pricing data to adjust product prices dynamically based on market trends. See the documentation

Retrieve Sales Performance Reports

Fetches sales reports for visualization in third-party dashboarding tools. See the documentation

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Salesforce

Triggers (10)

Case Updated (Instant, of Selectable Type)

Emit new event when a case is updated. See the documentation

webhook
Email Template Updated (Instant, of Selectable Type)

Emit new event when an email template is updated. See the documentation

webhook
Knowledge Article Updated (Instant, of Selectable Type)

Emit new event when a knowledge article is updated. See the documentation

webhook
New Case (Instant, of Selectable Type)

Emit new event when a case is created. See the documentation

webhook
New Deleted Record (Instant, of Selectable Type)

Emit new event when a record of the selected object type is deleted. See the documentation

webhook
New Email Template (Instant, of Selectable Type)

Emit new event when an email template is created. See the documentation

webhook
New Knowledge Article (Instant, of Selectable Type)

Emit new event when a knowledge article is created. See the documentation

webhook
New Outbound Message (Instant)

Emit new event when a new outbound message is received in Salesforce.

webhook
New Record (Instant, of Selectable Type)

Emit new event when a record of the selected object type is created. See the documentation

webhook
New Updated Record (Instant, of Selectable Type)

Emit new event when a record of the selected type is updated. See the documentation

webhook

Actions (24)

Add Contact to Campaign

Adds an existing contact to an existing campaign. See the documentation

Add Lead to Campaign

Adds an existing lead to an existing campaign. See the documentation

Convert SOAP XML Object to JSON

Converts a SOAP XML Object received from Salesforce to JSON

Create Account

Creates a Salesforce account. See the documentation

Create Accounts (Batch)

Create multiple Accounts in Salesforce using Bulk API 2.0. See the documentation

Create Attachment

Creates an Attachment on a parent object. See the documentation

Create Campaign

Creates a marketing campaign. See the documentation

Create Case

Creates a Case, which represents a customer issue or problem. See the documentation

Create Case Comment

Creates a Case Comment on a selected Case. See the documentation

Create Contact

Creates a contact. See the documentation

Create Content Note

Creates a content note. See the documentation and Set Up Notes.

Create Event

Creates an event. See the documentation

Create Lead

Creates a lead. See the documentation

Create Note

Creates a note. See the documentation

Create Opportunities (Batch)

Create multiple Opportunities in Salesforce using Bulk API 2.0. See the documentation

Create Opportunity

Creates an opportunity. See the documentation

Create Record

Create a record of a given object. See the documentation

Create Record

Create a new Salesforce record of any object type. Use **Describe Object** first if you're unsure what fields are available or required. For picklist fields, use the API value from **Describe Object**, not the display label. **Common required fields:** - Account: Name - Contact: LastName - Lead: LastName, Company - Opportunity: Name, StageName, CloseDate - Case: Subject - Task: Subject - Event: Subject, StartDateTime, EndDateTime To add a Contact/Lead to a Campaign, create a CampaignMember: {"CampaignId": "701xxx", "ContactId": "003xxx"} or {"CampaignId": "701xxx", "LeadId": "00Qxxx"}.

Create Task

Creates a task. See the documentation

Create User

Creates a Salesforce user. See the documentation

Delete Note Or Content Note

Delete a note or content note from a Salesforce record. See the documentation

Delete Opportunity

Deletes an opportunity. See the documentation

Delete Record

Permanently deletes a Salesforce record (moves to Recycle Bin for 15 days). Use **SOQL Query** to find the record ID if you only have the record name.

Delete Record

Deletes an existing record in an object. See the documentation

Integration Features

2 documented Selling Partner API (SP-API) triggers
24 documented Salesforce actions
Configurable field mapping
Conditional workflow steps
Execution monitoring
A supported Salesforce to Selling Partner API (SP-API) direction

Capability Examples

Selling Partner API (SP-API) trigger → Salesforce action

Catalog example
Selling Partner API (SP-API)Selling Partner API (SP-API)

New Inbound Shipment to FBA Created

SalesforceSalesforce

Add Contact to Campaign

Salesforce trigger → Selling Partner API (SP-API) action

Reverse direction
SalesforceSalesforce

Case Updated (Instant, of Selectable Type)

Selling Partner API (SP-API)Selling Partner API (SP-API)

Check FBA Inventory Levels

How It Works

1

Connect Apps

Authenticate your Selling Partner API (SP-API) and Salesforce accounts

2

Choose a Trigger

Select a documented Selling Partner API (SP-API) event

3

Choose an Action

Select the documented Salesforce operation to run

Test and Review

Verify field mapping and provider responses before activation

Frequently Asked Questions

Integration Benefits

Trigger-driven Workflows

Start the supported direction from one of 2 documented Selling Partner API (SP-API) triggers.

Automated Actions

Run one of 24 documented Salesforce actions after the selected trigger fires.

Provider Authentication

Review the authentication requirements published by each provider before activating the workflow.

Guided Configuration

Select a documented trigger, choose a target action, and map the fields required by the workflow.

Field Mapping

Map the fields exposed by the selected trigger and action, then review the required provider inputs.

Execution Review

Test the workflow and review provider responses before relying on it in production.

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Reverse Integration Available

Also connect Salesforce to Selling Partner API (SP-API) for bidirectional automation

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