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Connect Google Business Profile to HubSpot

Use 3 documented Google Business Profile triggers to run 24 documented HubSpot actions.

3 source triggers
24 target actions
Reverse direction supported

Why Connect Google Business Profile & HubSpot?

Start with a Google Business Profile event

Choose from 3 documented triggers, including New Post Created, New Review Created, New Review Created (Multiple Locations).

Run a HubSpot action

Send the event into one of 24 documented actions, such as Add Comment, Add Contact to List, Add Note to Contact.

Map and review the workflow

Choose the fields and conditions for the workflow, then test the result before activation.

Available Triggers & Actions

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Google Business Profile

Triggers (3)

New Post Created

Emit new event for each new local post on a location See the documentation

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New Review Created

Emit new event for each new review on a location See the documentation

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New Review Created (Multiple Locations)

Emit new event for each new review on any of the selected locations See the documentation

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Actions (6)

Create or Update Reply to Review

Create or update a reply to the specified review. See the documentation

Create Post

Create a new local post associated with a location. See the documentation

Get a Specific Review

Return a specific review by name. See the documentation

Get Reviews from Multiple Locations

Get reviews from multiple locations at once. See the documentation

List All Reviews

List all reviews of a location to audit reviews in bulk. See the documentation

List Posts

List local posts associated with a location. See the documentation

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HubSpot

Triggers (12)

Deleted Blog Posts

Emit new event for each deleted blog post.

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New Company Property Change

Emit new event when a specified property is provided or updated on a company. See the documentation

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New Contact Added to List

Emit new event when a contact is added to a HubSpot list. See the documentation

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New Contact Property Change

Emit new event when a specified property is provided or updated on a contact. See the documentation

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New Custom Object Property Change

Emit new event when a specified property is provided or updated on a custom object.

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New Deal In Stage

Emit new event for each new deal in a stage.

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New Deal Property Change

Emit new event when a specified property is provided or updated on a deal. See the documentation

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New Email Event

Emit new event for each new Hubspot email event.

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New Email Subscriptions Timeline

Emit new event when a new email timeline subscription is added for the portal.

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New Engagement

Emit new event for each new engagement (call, email, meeting, note, postal mail, or task) created. Per-activity docs: Calls Emails Meetings Notes Postal Mail Tasks See the documentation

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New Events

Emit new event for each new Hubspot event. Note: Only available for Marketing Hub Enterprise, Sales Hub Enterprise, Service Hub Enterprise, or CMS Hub Enterprise accounts

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New Form Submission

Emit new event for each new submission of a form.

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Actions (24)

Add Comment

Adds a comment to a thread. See the documentation

Add Contact to List

Adds a contact to a specific static list. See the documentation

Add Note to Contact

MCP and AI agents: **Prefer this action** when the user wants to **leave a note on a HubSpot contact** using a **contact ID** and note text. Exposes only hubspot, contactId, and noteBody (no engagement-type step, no reloadProps, no dynamic HubSpot schema fields). Do **not** use **Create Engagement** for this workflow. For every writable note property or non-contact associations, use **Create Note** instead. See the documentation

Archive Thread

Archives a thread (soft delete). The thread is hidden from active views but can be restored via the HubSpot UI or by listing archived threads. See the documentation

Batch Create Companies

Create a batch of companies in Hubspot. See the documentation

Batch Create or Update Contact

Create or update a batch of contacts by its ID or email. See the documentation

Batch Update Companies

Update a batch of companies in Hubspot. See the documentation

Batch Upsert Companies

Upsert a batch of companies in Hubspot. See the documentation

Clone Marketing Email

Clone a marketing email in HubSpot. See the documentation

Clone Site Page

Clone a site page in Hubspot. See the documentation

Create a New Workflow

Create a new workflow. See the documentation

Create Association

Create an association (link) between two CRM records. For example, associate a contact with a company, a deal with a contact, or a ticket with a company. Common association type IDs: contact→company (1), company→contact (2), deal→contact (3), contact→deal (4), deal→company (5), company→deal (6), ticket→contact (15), contact→ticket (16), ticket→company (26), company→ticket (25). See the documentation

Create Associations

Create associations between objects. See the documentation

Create Blog Post

Creates a new blog post in HubSpot. See the documentation

Create Communication

Create a WhatsApp, LinkedIn, or SMS message. See the documentation

Create Company

Create a company in Hubspot. See the documentation

Create Contact Workflow

Create a contact workflow in Hubspot. See the documentation

Create CRM Object

Create a new CRM record (contact, company, deal, ticket, etc.). Pass property values as a JSON object in the properties parameter. Use **Search Properties** to discover available fields for the object type, **Get Properties** to find valid enum values (e.g. lifecyclestage, dealstage), and **List Pipelines and Stages** to find valid pipeline/stage IDs for deals and tickets. Use **List Owners** to find valid hubspot_owner_id values. See the documentation

Create Custom Object

Create a new custom object in Hubspot. See the documentation

Create Deal

Create a deal in Hubspot. See the documentation

Create Engagement

Create a **task, meeting, email, call, or note** engagement with optional associations. Set **Engagement Type** and pass engagement fields in **Object Properties** (HubSpot property names, e.g. hs_note_body for notes). No reloadProps step and no **CONFIGURE_COMPONENT** requirement: association fields accept raw HubSpot IDs (use **Search CRM** or the Associations API to resolve associationType when needed). For **only** a note on a contact by ID, **Add Note to Contact** (hubspot-add-note-to-contact) is still simpler. See the documentation

Create Form

Create a form in HubSpot. See the documentation

Create Landing Page

Create a landing page in Hubspot. See the documentation

Create Lead

Create a lead in Hubspot. See the documentation

Integration Features

3 documented Google Business Profile triggers
24 documented HubSpot actions
Configurable field mapping
Conditional workflow steps
Execution monitoring
A supported HubSpot to Google Business Profile direction

Capability Examples

Google Business Profile trigger → HubSpot action

Catalog example
Google Business ProfileGoogle Business Profile

New Post Created

HubSpotHubSpot

Add Comment

HubSpot trigger → Google Business Profile action

Reverse direction
HubSpotHubSpot

Deleted Blog Posts

Google Business ProfileGoogle Business Profile

Create or Update Reply to Review

How It Works

1

Connect Apps

Authenticate your Google Business Profile and HubSpot accounts

2

Choose a Trigger

Select a documented Google Business Profile event

3

Choose an Action

Select the documented HubSpot operation to run

Test and Review

Verify field mapping and provider responses before activation

Frequently Asked Questions

Integration Benefits

Trigger-driven Workflows

Start the supported direction from one of 3 documented Google Business Profile triggers.

Automated Actions

Run one of 24 documented HubSpot actions after the selected trigger fires.

Provider Authentication

Review the authentication requirements published by each provider before activating the workflow.

Guided Configuration

Select a documented trigger, choose a target action, and map the fields required by the workflow.

Field Mapping

Map the fields exposed by the selected trigger and action, then review the required provider inputs.

Execution Review

Test the workflow and review provider responses before relying on it in production.

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Reverse Integration Available

Also connect HubSpot to Google Business Profile for bidirectional automation

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All Google Business Profile Integrations

Explore all available Google Business Profile connections

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All HubSpot Integrations

Explore all available HubSpot connections

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